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Any person who signs up on your web site or gives you their email is a potential customer. One of the first rules of marketing is to give any potential customers multiple touches to turn them into actual customers. With our hopper system you can do just that. We can setup multiple emails to go out at variable times, allowing you to stay in touch with your customer so you can make the sale.
When sending an effective email broadcast you should have links on it. Links are address's that people can click on to get more information, like links to specific websites or PURLs. With eSentAll we can check who goes to which link. With that information you can then setup eSentAll to automatically send them a follow-up email. For example if you send an email with a link to your website that explains about your new chocolate ice-cream. When they go to that link, you can automatically have eSentAll send them a coupon to try a free sample of your chocolate ice-cream. Now that's called marketing.
Personalized marketing always gets a higher ROI, but not every list is perfect. With that in mind we have created dynamic content fields. You can make "if then" statements that allow you to personalize as much as possible. For example if you are using the persons First Name as your variable data field, but record number 200 does not have a Name. You can make a dynamic field that say if "First Name" is empty put "Valuable Customer". So the first 199 emails would say Dear and the persons name and then record number 200 would say "Dear Valuable Customer". This allows you to get the most out of your lists.
It is a given fact that in any marketing campaign you get a higher response rate if you personalize your information. With eSentAll's variable data you can create as many variable data fields as you have information for. It is as easy as a click of the button.
Do not have the time or knowledge on how to create a professional looking email? Let our highly trained team of professionals help you. We can create anything from a template for your Newsletter to a multi dynamic variable data survey. When you look better you sell more.
Creating an effective email survey can allow you to grow your company in ways you might not have even thought of. A well thought out survey will allow you to gather information on like are you their only provider of your product, do they know what products and product lines you carry, if your service is up to par, and much more. Many times a survey will even show you your weakest points which is very help full as well. With our surveys all the data is collected in a database format so you can use the information in almost any program.